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new arrivals
We create everyday products with thoughtful designs. Just plain smart, whether it's a new twist on an old product, a modern design, or a fresh idea.
These are the true necessities that every new parent needs, plus some of those things that just make parenting a little simpler. We look for convenience and functionality above all else.
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Having a baby is a celebration and we like to think our products are part of that moment. We are parents ourselves, so everything we design, we do it with love. We feel just as much as we think and we put our heart in everything we do.
What you choose reflects who you are. Our products are made to bring style and confidence to parenting.
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